Data & Analytics

Can we really see what platforms are doing? Researchers say ad libraries don’t reveal the full picture

Digital platforms claim to offer more transparency than ever through public ad libraries and political-ad reports. However, new Australian research suggests these tools provide...

Global tech platforms lead Australia’s expanding digital advertising sector, report finds

A new report released by ResearchAndMarkets.com forecasts continued expansion in Australia’s digital advertising market, driven by growth in retail media, connected television and increased...