Apple unveils iPhone 14 Pro and iPhone 14 Pro Max

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Apple has announced its most advanced Pro lineup, the iPhone 14 Pro and iPhone 14 Pro Max.

Apple stated that the iPhone 14 Pro introduces a new class of pro camera system with the first-ever 48MP Main camera on an iPhone featuring a quad-pixel sensor and Photonic Engine. This improved image pipeline significantly enhances low-light photos and is powered by A16 Bionic, which Apple claims is the fastest smartphone chip ever.

With features like Emergency SOS via satellite and Crash Detection, Apple said iPhone has become even more indispensable for routine tasks, creative endeavours, and emergencies.

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone,” Apple Senior Vice President of Worldwide Marketing Greg Joswiak stated. 

The new iPhone 14 lineup features surgical-grade stainless steel and textured matte glass design in four colours. Available in 6.1-inch and 6.7-inch sizes, both feature a new Super retina XDR display with ProMotion, which, for the first time on iPhone, includes the Always-On display enabled by a new 1Hz refresh rate and multiple power-saving technologies. 

With a front cover made of Ceramic Shield, which is tougher than any smartphone glass and offers water and dust resistance, Apple said the iPhone 14 Pro and iPhone 14 Pro Max continue to provide features that set the industry standard for durability.

The Dynamic Island introduces new ways to interact with the iPhone, with a design that blurs the distinction between hardware and software, adapting in real-time to display important alerts, notifications, and activities. 

Since the Dynamic Island was introduced, the TrueDepth camera has been modified to occupy less screen space. The Dynamic Island keeps the screen in an active state without interfering with content, so users can access controls with just a tap and hold. 

For the first time, the Pro lineup includes a brand-new 48MP Main camera with a quad-pixel sensor and second-generation sensor-shift optical image stabilisation. ProRAW workflows benefit from the quad-pixel sensor’s optimisation for detail. Additionally, iPhone now shoots ProRAW at 48MP with unprecedented detail thanks to a new machine learning model created especially for the quad-pixel sensor, opening up new creative workflows for professional users.

Apple said the entire iPhone 14 lineup debuts ground-breaking safety features that can deliver assistance in an emergency.

Crash Detection on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone, thanks to a new dual-core accelerometer that detects G-force measurements of up to 256Gs and a new high dynamic range gyroscope. 

These expand on existing components such as the barometer that detects changes in cabin pressure, the GPS for speed changes, and the microphone4, which can recognise loud noises characteristic of severe car accidents. Even better accuracy is provided by advanced Apple-designed motion algorithms trained on over a million hours of real-world driving and crash record data.

When used with Apple Watch, Crash Detection seamlessly takes advantage of each device’s strength to get users help efficiently. 

The iPhone 14 lineup also features Emergency SOS via satellite which combines specialised parts tightly integrated with software to enable antennas to connect directly to a satellite, enabling messaging with emergency services when cellular or Wi-Fi coverage is unavailable.

When there is no cellular or Wi-Fi connection, this technology also enables users to manually share their location with Find My over satellite, giving them peace of mind while hiking or camping off the grid. 

Apple stated that the A16 Bionic chip in the iPhone 14 Pro and iPhone 14 Pro Max unlocks unmatched experiences like the Dynamic Island, powers all-day battery life, and offers impressive computational photography capabilities. According to the company, the new 6-core CPU is up to 40 per cent faster than the competition and can easily handle demanding workloads. 

A16 Bionic has a new 16-core Neural Engine that can perform nearly 17 trillion operations per second and an accelerated 5-core GPU with 50 per cent more memory bandwidth, making it ideal for graphics-intensive games and apps. The chip uses Apple’s best-in-class fusion architecture to combine efficiency and performance, delivering more performance with less power than the competition.

With expanded support for standalone networks, 5G support for the iPhone is now available from more than 250 carrier partners in more than 70 markets worldwide. A more secure alternative to a physical SIM card, eSIM enables users to connect to or transfer their existing plans digitally and supports multiple cellular plans on a single device.

iOS 16 is designed to take advantage of the new capabilities of the iPhone 14 Pro. It includes a reimagined Lock Screen and new communication, sharing, and intelligence features that change how users interact with their iPhones.

Apple claims that the iPhone 14 Pro and iPhone 14 Pro Max are environmentally friendly, with 100 per cent recycled rare earth elements used in all magnets, including those used in MagSafe, and 100 per cent recycled tungsten in the Taptic Engine. According to Apple, both models use 100 per cent recycled tin in the solder of multiple printed circuit boards and 100 per cent recycled gold in the plating of numerous printed circuit boards and all camera wire. Fibre-based packaging eliminates the need for outer plastic wrap, bringing Apple closer to its goal of eliminating plastic from all packaging by 2025.


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