Meta announced new tools to help creators connect with community and build their business

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Soon, Instagram creators will be able to create their digital collectibles and sell them to followers inside and outside the app.

In a statement, Meta said from creation (beginning on the Polygon blockchain) to showing, and selling, creators will have an end-to-end toolkit. Users can support them effortlessly by purchasing digital collectibles made by their favourite creators directly from Instagram. With the intention of shortly expanding to more nations, Meta is testing these new capabilities with a select group of creators in the US.

Meta is now expanding the types of digital collectibles that creators may display on Instagram to include video, and support is also being added for the Phantom wallet and Solana blockchain in addition to the blockchains and wallets that Meta already supports. Additionally, details such as collection names and descriptions will now be accessible on Instagram for a small number of collections whose metadata has been enhanced by OpenSea.

Meta is making it simpler for users to support their favourite creators throughout Meta’s applications, which help creators develop their community and company.

Meta is increasing access to Instagram subscriptions to all eligible creators in the United States, allowing more creators to generate predictable income and connect more deeply with their most engaged followers. Meta has seen creators like Cole Sprouse (@colesprouse), Alan Chow (@alanchikinchow), and Skai Jackson (@skaijackson) use subscriptions to draw even closer to their most active followers after launching subscriptions earlier this year.

Stars and Gifts

By automatically activating Stars on public creator content, including Reels, Meta is making it easier for people to find Stars on Facebook. This implies that users will be able to learn about and use Stars in more places on Facebook. Meta is testing with a small group of creators around the world.

Meta is offering additional tools for creators who already use Stars to make it easier to earn Stars and connect with Star senders:

  • Bringing Stars Party to Reels. A Stars Party is a Stars community challenge that culminates in a party if the creator meets their goal.
  • A new set of virtual presents suited to certain content is being tested. For example, if you’re viewing a puppy reel from your favourite pet maker, you’ll be able to send a dog-themed gift to that artist.
  • Providing more tools for creators to interact with Stars senders, such as creating a filter in Comments Manager that displays all of a creator’s Stars comments in one spot. Creators will be able to respond to several comments at once on this surface.
  • Adding Stars to non-video public content such as images and text messages.

Meta is introducing presents on Instagram, beginning with Reels, so that creators may earn money from people who enjoy their Reels. Fans may send gifts on Reels by purchasing Stars on Instagram to support their favourite producers. Meta is initially testing this with a small group of creators in the United States, with the intention of expanding to more creators shortly.

Professional Mode for Facebook Profiles

Meta is introducing professional mode for Facebook profiles, a new profile feature that will enable creators worldwide to develop a public presence while still preserving their personal Facebook experience. Professional mode provides creators and those who wish to become creators with a collection of tools and chances to start building a worldwide community from their own profile. Professional mode allows producers to earn money through Stars, commercials on Facebook Reels, in-stream ads, and Reels Play. They will also have access to content and viewership data, as well as educational opportunities, according to Meta.


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