Media Release by Samsung Electronics
Samsung Electronics and Parisian Haute Couture house Maison Margiela announced their first collaboration, teaming up to create the subversive Galaxy Z Flip4 Maison Margiela Edition.
In the spirit of nonconformity, Samsung and Maison Margiela came together to reimagine the design of the newest member of the Galaxy family. Combining cutting-edge technology with haute couture, this limited-edition Galaxy Z Flip4 was created for those who want to celebrate their individuality.
The Perfect Pair
Samsung has always been committed to openness, breaking barriers and engineering the impossible, which has led to the creation of its very first foldable smartphone. This ethos marries perfectly with Maison Margiela’s design philosophy, rooted in defiance, subversion and rejection of convention.
Samsung and Maison Margiela have staged a meeting of minds to showcase a Galaxy Z Flip4 unlike any other. Every element of this special edition focuses on Margiela’s originality and values — inside and out — highlighting the authentic core and substance of the brand.
Creating a Radical Design
Elements of Maison Margiela’s iconic design philosophy were thoughtfully extended to many aspects of the Galaxy Z Flip4 Maison Margiela Edition — from the phone itself to its UX, covers and packaging.
- Galaxy Z Flip4: Maison Margiela’s signature solid white color with a matte finish was “weaved” into the smartphone with a drop of grey to create the optimal shade of white. The phone also embraces Maison Margiela’s décortiqué technique, which strips back an object’s outer layers to expose its core, featuring fine, translucent lines which signify the internal circuits of the phone.
- UX: A completely new UX design, including wallpaper artworks and icons, have been tailor-made for this special edition. The paintbrush artwork was designed with an advanced 3D modelling technique to capture the texture of a rough brush stroke. The inverted phone also captures the scanning motion of an X-ray to create a see-through look.
- Accessories: The special edition comes with two iconic phone cases. First, a unique leather cover that reflects the house’s iconic bianchetto technique, which reduces an object down to the simple beauty of a white canvas and its four stitches emblem, which signifies anonymity. The case is overpainted to create a unique texture to act like a canvas which could change over time. The second cover is a spin on Maison Margiela’s emblematic numeric coding ring, evoking the house’s DNA.
The box is a work of art in itself, playing with the house’s revisited idea of inversion and exposing the rough surface of the inner pulp material to provide a packaging design that has never been seen before.
“Samsung and Maison Margiela both believe in breaking with convention and allowing people to celebrate their individuality, and this is no exception. With this collaboration, which combines groundbreaking technology and a unique design, we want you to be able to express your true authentic selves and celebrate what makes you unique,” said Stephanie Choi, EVP & CMO of Mobile eXperience Business at Samsung Electronics.