Facebook Inc will lift its temporary ban on political advertising in the United States on Thursday, the company stated in a blog post on Wednesday.
The social media giant had a months-long freeze on social, electoral and political ads, which was introduced as part of an effort to track down abuses and misinformation around the Nov.3 elections.
Republican and Democratic strategists have argued that such bans were overly broad and failed to combat the issue of organic misinformation on the platform.
Facebook noted in its blog post that its systems do not distinguish between electoral and political ads and “social issue” ads, saying it would look in the coming months at what other changes to its ads might be needed.
