The famous audio format is now entering the spheres of social media network LinkedIn.
Podcast creators can register to be a part of the LinkedIn Podcast Network. The platform is gearing up to hosts podcasts around the world. It is created by the internal teams and external experts.
“Starting today, we’re piloting an exciting new way for you to connect with leading professional voices with the launch of the LinkedIn Podcast Network. With this pilot you’ll have access on LinkedIn to programming and conversations from industry leading creators such as Morra Aarons-Mele, Jonathan Fields, and Mita Mallick and Dee C. Marshall, as well as shows created in-house by LinkedIn News,” the platform said.
The topics will range from topics such as mental health at work with ‘The Anxious Achiever’, to technology with ‘The Big Technology Podcast’, and tips on how to navigate workplaces for women of color with ‘Brown Table Talk’.
LinkedIn Co-Founder Reid Hoffman will be the co-host of ‘The Start-Up of You’ alongside entrepreneur, investor, and author Ben Casnocha. The podcast will provide tips from Silicon Valley startups that listeners can apply to their own lives.
These shows will also be available on Apple Podcast and Spotify. Users have to follow the hosts and subscribe to their newsletters, this is a way for LinkedIn to provide a new service allowing interaction between podcasts hosts and listeners.
The professional social network has not provided details on the monetization of this content.
LinkedIn is giving the platform a new option to promote creators in its network. Applications are also open for broadcasters to join the network’s stable of podcasts.
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