Volvo’s entire car line-up will be fully electric by 2030, the company said on Tuesday. This makes the company join a growing number of carmakers pledging to phase out fossil-fuel engines by the end of this decade.
“I am totally convinced there will be no customers who really want to stay with a petrol engine,” Volvo Chief Executive Håkan Samuelsson told reporters when asked about future demand for electric vehicles.
“We are convinced that an electric car is more attractive for customers.”
Volvo stated it will invest heavily in online sales channels to “radically reduce” the complexity of its model line-up. It also plans to provide customers with transparent pricing.
Carmakers are racing to switch to zero-emission models as they face CO2 emissions targets in Europe and China, plus looming bans in some countries on fossil fuel vehicles.