UK automaker Jaguar Land Rover said its Jaguar Luxury brand will be all-electric by 2025.
JLR’s plan is ambitious, as the automaker has previously been slow to embrace electrification. The company had to pay around $48.7 million fine in the EU for missing emissions targets last year alone.
The advantage of JLR is that Jaguar has is that Jaguar is still a premium car brand, which allows it to charge high prices necessary to cover the cost of its modern batteries.
The company also plans to share more technology with Tata motors to reduce development costs.
And if all goes according to plan, JLR expects all Jaguars and 60 percent of Land Rovers sold to be zero-emissions vehicles by 2030, the year its home market in the UK will ban the sale of new internal combustion engine vehicles.
