UX Deconstructions

Protected: How digital transformation found its place in Filipino sari-sari stores

For Filipinos, sari-sari stores form the backbone of daily commerce within the community. These small neighbourhood shops sell general merchandise in small quantities, or ‘tingi’ – from single sachets of shampoo to even soda in tiny plastic bag containers. These allow consumers to buy goods in the smallest possible quantities that match the day’s budget and needs.